A new set of rules based on the EU Directive 2006/112/EC that affects online cross border business to customer (B2C) sales is in force as of July 2021. The new rules, briefly discussed below, aim to simplify the online shopping experience for both sellers and consumers using digital tools and platforms.
Prior to the new directive, packages valued up to €22 imported to EU were exempted from VAT but this rule has been abolished and as from 1 July 2021, all commercial goods imported in EU are now subject to VAT regardless of value.
For goods valued €150 or below, VAT can either be charged at the time of the sale by using the new Import One-Stop Shop (IOSS) or be collected from the end-customer by the customs declarant. These changes affect business-to-consumer (B2C) sales imported from third territories or third countries to EU customers.
EU businesses involved in e-commerce selling goods located outside the EU to customers within the EU, can opt to use IOSS. This allows sellers to charge VAT at the point of sale and remit it directly to the authorities which makes the process more transparent for the consumer and helps to ensure efficient customs procedures. If the IOSS is not used, the customs declarant will collect the VAT from the customer prior to delivery and pay it to the authorities. Whatever concerns online marketplaces and platforms for selling goods then the platform is obligated to pay VAT.
A new scheme – One Stop Shop (OSS)- was introduced for sellers and platforms, and it is intended for the declaration and payment of the VAT by registering in 1 EU Member State for all distance sales of goods and cross border supplies of services to customers within EU.
Furthermore, the EU has removed the existing distance selling VAT threshold and a new EU-wide threshold of €10.000 has been introduced. Below this threshold, some specific categories such as telecommunications, broadcasting, electronically supplied services, and distance sales of goods within EU are subject to the VAT rate of the customer’s EU country of residence.
Finally, the purpose of these changes is to simplify the measures of importing low value goods, apply the same VAT rate for goods if purchased from EU OR NON-EU and eliminate as much as possible the burden of multiple VAT registrations.
All these changes could lead to simplified procedures and reduced administration and are not expected to have negative effects on consumers and their buying experience.
Eurofast can assist you in all questions regarding your e-commerce business; taxes, procedures or advise you with application to the IOSS.
For further information, please contact our advisors Ms. Petra Dzankic, Accountant and Payroll Assistant in our Eurofast office in Zagreb, at and Ms. Stella Georgiou, Manager of Internal Accounts Division in our Eurofast office in Nicosia, at
Eurofast is a regional business advisory organization employing local advisors in over 24 cities in South East Europe & the Middle East (SEEME). The Organization is uniquely positioned as a one-stop-shop for investors and companies looking for professional services in Tax & Transfer Pricing – Payroll & Employment – Accounting & Audit – Advisory & Corporate.
Manager of Internal Accounts Division